New Delhi | April 17, 2018

Mr. Malhotra explained to the Ambassador that Agriculture provides gainful employment and livelihood for majority of India’s population and contributes significantly to the basket of national income. But the true potential of the sector has yet to be realized and therefore, ‘Unleashing the potential of Indian Agriculture’ becomes pertinent now and time has come to rethink on this issue and reach a consensus to promote accelerated growth. He further discussed direct supply to UAE market, removing the mediators in between that will provide higher margins to farmers.

Ambassador Dr. Ahmed Albanna mentioned that one should evolve ideas and development strategies to overcome those challenges. He further added that to associate with UAE consumers, requires a platform, where the policies and practices practised in India can be replicated or modified to suit our specific needs.

He also advised Mr. Malhotra to connect with top 10 food and Vegetables wholesale regulated Markets in Dubai and Abu Dhabi. He further acknowledged that direct marketing has many advantages such as shortening marketing channels, eliminating middlemen and above all bringing producer-seller in direct transaction with consumers.